What makes Pinterest different from the others?
You may have heard of the social network, Pinterest - a virtual
pin board which allows users to “pin” images from the web and other
users’ boards, or as Pinterest describes itself:
…lets you organize and share all the beautiful things you find on the web.
another one to add to the list of networks to join, through fear of
missing out or being left behind. But I can’t help but think there could
be something more to this latest platform that plays on human
motivations that other networks don’t tap into, and that set it apart
from the rest.
It’s all about me
Pinterest is simple; in its
design, functionality and user experience. But the key thing that this
network has over others is that it’s all about the user. There is no
need to have friends in order to get involved. All boards are open and
users can view any image pinned anywhere on the network. Of course,
connections can be made, either by following people you know or those
who have created boards on a topic that interests you.
provides, for some, a welcome break from newsfeeds populated with
mindless status updates and drivel. In this case, pictures really do
speak a thousand words, evoking an emotional response which can be left
via a comment.
The collector within
is a basic human motivation, and Pinterest unleashes this instinct by
allowing the user to instantly, easily and neatly showcase their
collections. Pins are automatically arranged in an aesthetically
pleasing way. Pinning is also inspirational, with one board or pin
inspiring the next, and each creation can be constantly tweaked until
the user is happy with their masterpiece, and they can gain recognition
and approval from other users with similar interests.
A brand’s best friend
has worked well for early adopters such as those in the arts, design,
architecture, crafts, food, travel and fashion categories. It allows
users to create boards to represent how they want to be perceived, or
the status they feel it gives them by associating themselves with that
brand or image. This could be a certain fashion that they like or even
the images they pin on their home decor board. It goes a whole step
further than just “liking” a brand’s fan page.
So what do you
think about Pinterest? Is its simplicity going to work in its favor
against other social networks? Or is this just one network too many.
I'd love to follow me on Pinterest. I'll be happy to follow you back too! :)
Labels: a-z blogging challenge, Fun, pinterest